What product is better to sell. What can you sell to earn? Ideas for a profitable business. Small electronic gadgets
Today on the Internet you can buy almost any category of goods. However, not all products are equally well sold through the Internet and offline store.
What products sell on the Internet
Among the popular products for sale via the Internet can be identified:
- Clothing. More and more people prefer to order clothes and shoes with discounts on the Internet than to go shopping for hours.
- Books It is easier to find and order a book on the Internet than to go shopping. In addition, the price of books in the network, as a rule, is significantly lower than in offline stores.
- Souvenirs, toys, gifts. In search of a good gift you can spend the whole day and not find anything, and on the Internet you can quickly find the right thing. In addition, in online stores you can find exclusive things that you can not buy anywhere else.
- Appliances. Large range and reasonable price attract new customers.
- Computers and related products. The demand for this category of goods is always high, but also the competition.
- Cosmetics and perfumery. Many buyers first go to an offline store to select perfumes or cosmetics, and then order on the Internet to save money.
- Products for hobbies and collectibles. Very interesting niche for opening an online store. Offline few stores selling this category of goods. In addition, in small towns simply do not find highly specialized stores.
- Furniture and interior items. Selling furniture requires a showroom, because of the picture it is difficult to ascertain its quality.
- Products for recreation and tourism. This category of goods is promising, but has seasonal demand.
- Goods for pets. Best of all through the Internet are sold feed and fillers.
How to estimate demand and competition
To evaluate the profitability of a niche and whether there is a demand, it is easiest to use open sources, for example, the statistics of requests for this product on the Internet for 2016.
Interior items, bed linen, towels, etc.
If you are thinking of selling products on the Internet, the first step, and therefore a more important step towards starting an e-commerce business is brainstorming products for sale on the Internet. It sounds simple, but it's easy to get stuck or not even know where to start. However, revealing great product ideas is simply a matter of finding the right sports for inspiration.
How to check that products sold online are sold online
It will not only show you the total search volume, but also display the countries and cities in which ideas are most popular. To automatically evaluate the product idea, check out my tool. By adding a few simple search filters, you can narrow down your search for products from thousands to a dozen or so in just a few minutes.
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Unlike the other resources on this list, it may not give you direct and accurate product ideas, but it will help you understand how customer preferences are directed, which can trigger some incredible product ideas.For this, you can use the Yandex service http://wordstat.yandex
or Google https://adwords.google.com/select/KeywordTool
When you are convinced that the product is in demand, you need to know the level of competition in the niche. To do this, also go to any search engine and type the product of interest in your region.
Three inspirational business ideas every day. Make sure you also view their trend reports. . What better place to look for products to sell online than in blogs and magazines dedicated to showcasing some of the coolest new products entering the market.
To find another site review product that best fits your niche, find a site review product that fits your niche, and then use a similar site search to find other sites like this. Like the product overview listed above, these are blogs and product markets. These blogs and marketplaces make the ascent for you, supervising the best of other, much larger markets and niches.
If you see that there are too many offers from online stores, then it is worth refusing from this group of products, since the niche is already taken. In addition, it will give you the opportunity to study the level of your competitors, their range and prices.
After analyzing the market, you should consider your competitive advantage. Can you somehow compare favorably with other online stores that sell the same product?
Social media sharing sites are great because you get a consumer perspective of interesting and trending products to sell online right now. Since everything is very visual, you can quickly accept a huge number of product ideas, making it an effective source of ideas.
Some of the larger social security sites for verification include. No matter what it is, it is filled with product ideas for you to explore. You can start by quitting trends.
- Be sure to check out the popular section for trends.
- Don't forget to take a look at their “Best Trends” page.
Trading margin
The profitability of an online store largely depends on the trading margin and sales volumes. Trade markup is the difference between the retail value of the product and the purchase price.
Here are some examples of average trade margins:
- Clothes and shoes - 100%
- Children's clothes - 50-100%
- Toys for children - 100%
- Auto parts - 20-80%
- Books - 50-70%
- Household appliances - 15-45%
- Food - 30-40%
- Cosmetics - 30-50%
- Jewelry - 50-100%
- Underwear - 50-70%
- Medicines - 10-40%
- Household chemicals - 10-20%
- Computers - markup 10-15%
Not always a low markup indicates the unattractiveness of a particular niche. A small margin can be compensated by a large volume of sales.
Business markets
Commercial markets are gold because you can not only find gems, but also find a supplier at the same time.
- Alibaba
- You probably heard about Alibaba.
Updated hourly. . On their trend page are the latest trends sellers. Perhaps the best place for ideas is social forums. Subreddits are specific subsections in a niche, each of which belongs to a different area of interest. Inside these subredad you can find a huge amount of inspiration to promote product ideas. Subreddits are also valuable if there is a certain niche that interests you most and you want to search for products to promote on the Internet in this particular niche.
We suggest you also watch a detailed video about choosing a niche for an online store.
So, having studied the market, evaluating the competition in the segment and determining the existing demand, you will be able to decide on which online store you open.
In this connection, the online product market is growing by leaps and bounds, because everyone wants to have time to snatch his piece of bread.
If you look carefully, you can also find really great product-oriented subredades where people discuss their favorite products. Some products are especially popular during certain months. Because it makes no sense, for example, to sell the old rowing pool in the deepest winter, because then it is clear that no one needs a children's pool.
But there are also articles that are popular all year round and which are always worth proposing. Here is a rough overview when you can sell something. It serves as a guide for selling your goods at the right time. It is cold outside and you are comfortable in the room. Now go back home or crochet. Handicraft is popular on cold days, also because it is slowly approaching Christmas, and homemade gifts are happy to give away. Hobby items can now be well sold. Technical equipment will also be transferred at Christmas.
If you decide to follow the example of others and also open your store on the Internet, then the first thing that will interest you is how to choose the right product.
What is profitable to sell on the Internet?
Basically, in the online store anything. But there are some groups of goods that can bring you much greater profit and buy up an order of magnitude faster than other products.
Currently, the Internet is on its side for several years. He has become an integral part of our daily life and cannot really be imagined, because it really interferes with every part of our life - even in the world of shopping and acting.
There is a lot of research into the behavior of online shopping customers, and this is not in vain - online trading is now even more than offline trading - what a rapid development! But why this is so is clear: online trading is extremely practical and saves time.
These include:
- Mobile phones, smartphones, laptops and accessories. Very convenient product that sells well through the Internet. It is compact, light weight, so you can ship it by any carrier, and it will be inexpensive. The price of such products is quite high. Compare, for example, the prices of refrigerators and smartphones. In addition, the smartphone is sold much more often.
- Small household appliances. It can be vacuum cleaners, humidifiers, small appliances for the kitchen. All that is often bought and has small dimensions. Often buy on the Internet coffee makers, sandwich makers, mixers, waffle irons, kettles, irons, and more. Especially if your site contains rare models.
- Clothes, especially children's. Everything is clear here. Most often, buyers are grandmothers and mothers, who simply do not have time to go shopping. And children, as we know, grow very quickly.
- Books, educational literature. This product is most convenient. Since this is exactly the thing that does not need to feel, look, try on, etc. It does not deteriorate, does not go out of fashion and has a small size. However, serious competition can be called a big competition.
Handmade goods go aloof. They are also well in demand. It all depends on your skill and talent. This product is most conveniently sold on the Internet, if only because it will be easier for you to make yourself an advertisement and you do not need to spend money on the rent of retail space.
Many online store operators also offer free shipping with a certain amount. Or it is completely free. It should not go to the city. If you want to be part of this development and open an online store, we would like to congratulate you on this decision. You will not regret it if you make the choice of a wise choice regarding the products you want to sell online. Now you are, of course, asking yourself.
What products are best sold online? There are also research scientists. The products that most buy from Germans are electrical and technical items. Smartphones, laptops and tablets. You can profit from this by selling your own products or offering suitable accessories. It is always necessary.
In addition to the list of best-selling products, you still have to decide for yourself what will be the most profitable for you to trade.
Pay attention to such details:
- Compactness. Do not start trading with refrigerators. Such goods need to be stored somewhere, you will need a loader, additional transportation costs, etc.
- The price of the product. It is best to start selling expensive items. Cheap goods need to sell a lot for you to see a profit. In the meantime, you declare yourself to people, while your store comes to the top, it will take time.
- The prevalence of goods. Everything is simple here. The more competitors, the harder it is to sell and vice versa. Best of all, of course, find such a product with which you could work almost exclusively. In this case, you would have managed to achieve a good level of income and keep the price you need.
- Durability of products. Fragile goods are difficult to transport. This is a very big minus, which can play a cruel joke with you. Often, people are also afraid to buy fragile things, precisely because they are afraid for their safety during transportation. In this case, keep in mind that even if the damage to the goods will lie on the carrier, you will have to answer to the client.
- Can the product go bad or go out of fashion? This is also a very important nuance that is worth paying attention to. If you do not have time to sell your product on the Internet, then it will be a dead weight, and you just lose your money. It is best at the initial stage to pay attention to the products that do not depend on the season, fashion and are not subject to damage.
This also applies to technology, especially phones, laptops, tablets. This product does not go out of fashion, but it is becoming obsolete. Every year new models are produced, and the old ones, respectively, are lowered in price. If you do not have time to sell your goods on time, then you will have to do promotions, discounts, etc. Of course, you can sell them this way, but your income will suffer substantially.
Technology and electronics sell them best on the Internet.
Directly in second place are products from the category of media and books, that is, music, magazines, books and the like. Again, you can either offer the product yourself in your online store, or in the appropriate accessories that your customers may not have.
But not only buyers buy for themselves, but also for dear little ones. No wonder toys in the list of sales in online trading ranked third. Gifts for birthday and Christmas are simply ordered online and delivered directly to your home, so you no longer need to worry about it.
Thus, in order not to make mistakes at the very beginning of your project, it is necessary to calculate all the nuances and very carefully approach the choice of what you will trade. The slightest mistake can ruin your business in the bud. Therefore, it is best to spend time searching for information and careful analysis of the market in order to choose the most optimal option.
The toys are followed by textiles and jewelry. This is precisely due to the fact that the online sale of clothing has developed rapidly over the years and continues to grow steeply. You can make this trend by adding textiles and jewelry to your store. If you want it, it is important to specialize in something that your competitors do not offer. This allows you to use a niche and ensure that competition is not too great.
Sale of goods from abroad in Russia
Other categories of products that can sell very well online. Medicine furniture decoration salons. . Whatever product you choose, it is important to make your online store attractive and attractive. This is the only way to inspire your customers and encourage them to buy.
