How to promote public VKontakte from scratch. How to promote a VKontakte group? Step-by-step instructions and effective tips for promotion. Enchanting failures of public administrators

In this article I will tell you how to quickly promote a VKontakte group. Below are several effective options that will help promote your community online.

Why promote a VKontakte group?

Hello, friends! Today, the social network Vkontakte has gained enormous popularity on the Internet. The attendance of this resource has reached more than a million people. Initially, this project was intended for a narrow circle of people (friends, close relatives, students).

Why do you need group promotion? Mainly to attract regular customers to the business. A well-promoted VKontakte group will not only bring you partners, but will also help you organize a stable source of income. Next, detailed information will be presented that will help teach you how to quickly promote a VKontakte group.

How to quickly promote a VKontakte group

So, how to quickly promote a VKontakte group? In this matter, you need to use more than one method that will help promote your communities. Here are selected only the most used options for promotion today:

• free group promotion;
• paid promotion.

Let's look at them in order. Free group promotion includes the following methods:

(Picture 1).

In order to correctly set up your advertising banner, contact a specialist who will help you set everything up correctly. This method is the fastest in promoting your community. Just don’t forget to find out how much it costs to promote a group on VKontakte, so that you don’t have financial problems later. If you want, you can look at the article on the blog.

How to make money on a VKontakte group

After you have promoted your group, you can earn money with it. But how can a beginner do this? In fact, there is nothing complicated, it is only important to properly prepare for this matter. First of all, you need to consider the ways in which the user organizes the source of profit.

Promotion of a VKontakte group - we are considering all possibilities. the site helps to find the right and effective solutions for its clients! Promoting a VKontakte group is easy - the main thing is to know what to do, and also to trust only trusted assistants. Just like our service.

The owner of a VKontakte group can ensure a permanent income with proper promotion of the group. To monetize a public page or community, use the following methods:

• place links on the right side of the panel to other communities.
• publish paid posts containing advertising.

Act as an intermediary in organizing certain events. Use VKontakte's built-in tools to attract users' attention to real events through advertising in groups.

Place publications as the logo of a group of a brand.

Participate in the sale of products. For each user who clicks on an advertising link and makes a purchase, you receive a percentage of the total cost.

The effectiveness of the previously mentioned methods depends on the number of users who have joined. Users can be attracted to a group in different ways; they can be free or paid. Do not neglect the careful design of the group; work out the community menu in VK, navigation should be simple and clear, the page should attract the attention of visitors. An “obliquely” created group only pushes away potential visitors.

How to independently promote a community on VK without investments, only with time?

The VK community is similar to a standard web resource; promoting it will require financial costs and special skills and knowledge. If you are just starting to work in the field of SocialMediaMarketing (SMM), you first need to master free methods. Independent promotion of the VK community will require not only knowledge, but also patience and time.

Now let's talk about the target audience. To interest users and achieve maximum efficiency when selling goods and services, promotion must be targeted at a specific category of users. These could be, for example, gun collectors, dog breeders, people over 40. Don’t chase the number of subscribers, quality should come first.

Otherwise, numerous participants will turn into useless ballast, of no interest to advertisers.

The first and simplest option is inviting friends, sending personal messages. The search must be configured in such a way that letters go to all potentially interested people. The “Tell Friends” button significantly speeds up the process. An advertisement for the group with your comments will appear on the wall of your subscribers and friends.

How to select groups to advertise?

Contact the administrators of other communities, agree to publish for free or indicate your link on the right side of the advertising panel. You should not contact popular groups with numerous subscribers; the administrators of such communities will not agree to do something for free; their services will cost a tidy sum. Contacts with small but active communities with from 1000 to 5000 subscribers will be effective. The administrator can show sincere interest in the topic of your group and help in its promotion for free.

This question requires a creative approach, because it is quite problematic to promote a community on VK on your own and for free. An entertaining competition for users could be an example of such creativity, and in order to take part in it, those interested will need to join your community. Using a profile with a huge number of friends, you can advertise a promotion.

A successfully conducted competition, as practice shows, can attract hundreds, or even thousands of new users.

Promotion automation

Third-party software products, such as VKinventer, VKBot, FvCheat, can significantly speed up the processes described above. They will help automate numerous options in the VK community.

The use of such scripts adds a certain amount of risk, because administrators carefully monitor this type of activity and apply a permanent ban without any hesitation.

Links from forums

Try to arouse the interest of visitors to third-party resources. Does your community have a focused topic? Update it regularly so that the link on any forum is not intrusive, this is an excellent opportunity to expand the number of subscribers.

Group SEO optimization

The VKontakte group is similar to standard sites, so SEO optimization is applicable to it. First of all, optimize the text content of your group for the search results of the social network. This applies not only to the title or description, but also to the music; the names of the songs will lead many users from the search.

VKontakte communities are indexed by search engines like regular sites; users can be attracted using Yandex or Google. If you know how a search service works, then you can independently promote the VK community without investment, simply and effectively. Take this work seriously.

How to prepare a semantic core

The semantic core of your group is formed at the first stage. Take advantage of low- and mid-frequency queries, with their help it is easier to compete. You should not ignore the geographical location of key queries. Use keywords only in the description or title, but in regularly published posts. Keywords are analogous to the description and title tags.

For example, you sell goods for children in Penza. Use the main frequency query for promotion in Google and Yandex results, also in the list of communities, in the group name. Use the second most frequent request in the description, add it to the status. Thus, you will simultaneously get to the TOP of search results for both the site and the group.

VKontakte has a high level of trust in search engine databases, which greatly simplifies SEO promotion of the community. Link promotion works in a similar way. Place relevant links on third-party resources; they will increase the position of your group in search results, so the VK community can be promoted much more productively.

Paid methods for SEO promotion of VKontakte groups

If you are a happy owner of a budget, then promoting a community on VKontakte can be much faster and easier. Free options, including organizing competitions and advertising in public pages, if you spend a certain amount of money on them, will bring more significant results.

Buying a Community

The easiest option to get a group with a huge number of subscribers is to buy it ready-made. It will take several thousand rubles to purchase an average group with 10 thousand subscribers. Do not forget that if you change the topic of the community, many users will become uninterested in the group and will leave the group.

Group promotion through targeted advertising

Looking for easy ways? VK provides a special opportunity - for money, the community can be promoted automatically. All VK visitors will see advertisements below the left navigation panel; they will change after each page update. The group will be promoted every time you go to the management menu using the “Advertise group” link.

Precise orientation is an undeniable advantage of this method of promotion. Advertising settings allow you to apply restrictions; it will be shown to a specific audience of visitors.

The following factors are used to configure the filter:

• age;
• place of residence;
• interests;
• education;
• Family status;
• additional options.

How to prepare an advertising campaign to promote the VKontakte community?

Open the settings window, load the advertisement, enter information about the target group of visitors (age, gender, place of residence) and payment method. You can pay for a certain frequency of impressions or for each click on an advertisement. This method has a serious drawback - the high cost set by the VKontakte administration. It has thousands of clients at its disposal who want to pay for this service.

Acquiring users on other resources

Let's talk about third-party services that sell subscribers. Specialized resources such as VKtarget are especially in demand; in a few clicks they provide a serious influx of subscribers. Don't forget that this area of ​​activity is oversaturated with scammers. They fill groups with bots, which is why your community can be banned for cheating.

Copywriting or freelancing exchanges are a great alternative. Here you can place a micro task, for example, repost, like, join a group, add as a friend. This method of advertising allows you not only to buy subscribers from an intermediary, but to pay each user. This is a more reliable way.

Put the knowledge you have gained into practice and subscribe to my blog updates. Optimize the group competently, and you will find yourself in the TOP of search engine results, not inferior to the site.

Promotion of a group on VKontakte on the website

We are publishing a detailed guide with screenshots about the process on our website:

1. Go to the main page
2. We quickly register as an advertiser



3. Adding a new task in your personal account



4. Select the “VKontakte” tab - indicate the link to the page or community



5. We specify additional settings so as not to fall under a ban and/or other sanctions of the social network



6. All is ready!

We remind you that the promotion of the VKontakte group on the website is carried out exclusively at the expense of real users. No “dogs” or mass unsubscribes! And also a guarantee of natural user behavior in a community or group.

In this article, we have compiled a step-by-step plan for promoting commercial communities on VKontakte. Despite the fact that a large percentage of businesses go to promote themselves on Instagram and Facebook, VK still remains in the lead. And the audience there is far from being schoolchildren, as some are used to thinking.

Before you start promoting goods and services on VKontakte, decide on your goal. You can create and promote a community to:

- look for clients;
— promote the site;
— share company news;
— increase brand awareness and audience loyalty.

These goals can be combined, but it is important for you to define them clearly. The VKontakte promotion strategy may differ depending on your goal. If the goal is sales, then you can’t do without selling posts, discounts for subscribers and uploading products to the public.

If you need vkontakte promotion to improve your image, then the community will have less selling content and more useful information content. The methods for recruiting subscribers will also be slightly different.

What is better for promoting a VKontakte business - a group or a page?

In a nutshell, a group is more suitable for exchanging opinions about a product or service, while a public page is more suitable for sales and publishing official information about your company.

Group Features

1. In the group, subscribers themselves can publish posts and conduct discussions - this is a good source of content and a way to “keep things alive.” You just need to keep order and set the right vector of communication.

2. If necessary, the group can be closed from those who are not its members. In commercial groups they do this, for example, when they hold a voting competition to avoid mark-ups. According to the terms of the competition, only a group member can vote.

3. A group can be managed by several people - administrators or editors. This will come in handy when promoting the community on VK bears fruit and you yourself are no longer able or willing to moderate and create content.

Features of a public page

1. More suitable for publishing official information, ideal for the media and enhancing brand image.

2. Displayed on the user's page, so it can be seen by everyone who visits his page.

3. Absolutely all information on the public page is available to everyone, even those who are not registered in VK.

4. The disadvantage of promoting a VK page is that it is impossible to invite friends there, there is no such function.

Promoting the VKontakte public is more geared towards sales and clients, so we recommend this method. But in fairness, we note that the VK group as a selling tool also works and has the right to exist.

Where to start promoting a VKontakte group

Creating and properly designing a community is the next stage of online promotion on VKontakte. And here you immediately need to do everything according to the rules. Because if mistakes are made at this stage, further promotion efforts may be ineffective.

Name

The correct name of your community is the key to getting to the TOP of VKontakte searches. Therefore, you should choose a name not based on personal preferences, but based on the keywords-names of your product or service. If your brand is already known and people are searching for you by name, you can include it in the title. But more often than not this is not necessary.

The search results are based on the number of subscribers and how well your title matches the keyword.

A typical mistake is to use several keywords of your topic in the name of a group in the hope that the group will get to the TOP for all of them at once. We do not recommend doing this, because the TOP includes, first of all, those groups and pages that correspond to the search query, and the more accurately, the higher.

Another criterion is the number of participants. But if you start leading a group, you need to rely only on the name. By the way, do not forget to evaluate the competition of the selected keyword for the title. Enter your key in the VK search and see how many groups there already are and with how many participants.

Do not take a very frequent request that returns dozens of groups with hundreds of thousands of subscribers - it will be difficult to “bypass” them. It’s better to choose a mid-frequency request, and later, when your group gets promoted, change the name.

In the process of promoting vk, you may have to change the name of the group more than once. Experimenting with a name is normal; fortunately, VKontakte provides such an opportunity.

Description

The need to optimize the description of a community is something that unites VKontakte promotion and SEO promotion. In order for the group to appear in search engine results, optimize it with keywords.

Make the description succinct and informative. It shouldn’t go to “Show in full”; people are unlikely to make an extra click to finish reading it. The purpose of the description is to describe your business and benefits in a nutshell.

Below is an example of a bad description. The first two paragraphs are “captain’s” and uninformative. The only positive things here are the listing of brands (useful for SEO), a call to invite friends and contact information:

And this is an example of an informative description: the assortment is listed, contacts are indicated, there is a selling element “Deliver on time or pizza for free”:

Decor

Designing a VK community is not a whim, but an important selling element. We recommend that you approach it thoroughly, because menu design, avatars and thumbnails create the first impression of your community and influence people better than text.

Basic requirements for community design:

1. Vertical avatar, minimum resolution - 200x500 pixels;
2. Miniature in the same style, resolution 200x200 pixels;
3. The avatar and banner for groups must be of high quality;
4. Pictures should reflect your theme;
5. They should be easy to read in desktop and mobile versions.

VKontakte technical support has created a cheat sheet with the basic requirements for pictures. Here she is:

The main thing you should pay attention to is the cover and community avatar.

As the main image you can use:

1) horizontal cover:

2) vertical cover:

3) pinned post with a picture:

4) group menu:

Any of these elements must be styled accordingly. Use thematic pictures, your logo or texts. The main thing is not to overload the graphics with elements and make them in the same style.

One-time ways to promote VK

Here we will list actions that you can do once and get long-term results. As a rule, they are all free.

Sending invitations to friends

Promotion of the VKontakte community has always begun with this action. There's nothing spammy about it. If most of your friends and followers know you personally, then they will subscribe to your community in a friendly way. If your target audience is among them, then they will do it out of interest, and will also recommend that one of their friends subscribe.

Depending on the quality of the audience, from 20 to 80 percent of friends respond positively to invitations to the group.

There are two ways to invite friends to the community.

Automatically, using VK functions.

Click on the three dots symbol under the community avatar and select “Tell Friends.”

A post with an invitation will appear in your friends’ feed and on your page.

Manually, sending messages asking to subscribe.

You'll have to spend time here. You need:

1. Write a compelling message asking to subscribe. It is advisable to make several options for different groups of friends. For example, for those with whom you communicate closely and who will follow you out of friendship, for those with whom communication is not so close (they can be asked to follow you as a friend and unsubscribe when you gain the first subscribers) and for those who are interested in your topic.

2. Send messages carefully, no more than 10-20 per day from one account. Remember that for sending identical messages with a link, VK blocks the page. Therefore, it will be great if you stock up on several VK accounts and use them in turn.

3. Thank people for subscribing.

Link to the group in your profiles

Include the group URL wherever possible and appropriate:

— in your email signature;
— information about yourself in messengers;
— in the “Website” column in the VK profile;
- in the “Place of work” column in the VK profile.

To have a group or public page displayed in the “Place of Work” column on your page, go to your profile settings, section “Career” and select the desired page in the “Place of Work” drop-down menu.

After this, a preview of the group and a clickable link to it will be displayed on your page.

Social widget on the website

If you have your own website, install a social widget there that invites you to join the community and subscribe to it. It represents a block with community subscribers. If there are friends of the user among the subscribers, he will see them first in the list. This encourages him to subscribe too.

Also, instead of subscribers, the widget can display community news, cover art and other useful information.

To connect a widget to your site, configure it, copy the resulting code and paste it onto the desired page of the site.

Read more about widgets for VKontakte promotion.

Connecting products

If you are interested in promoting the VKontakte online store, then turn your community into a showcase with goods or even a full-fledged store.

To connect products, go to the “Community Management - Sections” section. Upload photos of products, write down prices and descriptions. After this, the products will appear under the community description and users will be able to buy from you, just like in an online store.

Sending invitations to thematic groups

If you use this method wisely, you will not be banned for spam and you will be able to attract the first subscribers to your page.

Here is a plan for step-by-step promotion of a VKontakte group using mailing lists to thematic groups.

1. Search for groups where your target audience may be. For example, if you are looking for orders for making birthday cakes on VKontakte, you can search for the following queries:

- children's birthday;
- wedding;
— organization of holidays;
- cooking, recipes;
- and many other related interests.

2. Collect a list of subscribers of the found groups. This can be done manually or using one of the promotion programs, we will talk about them below.

3. Send invitations manually or through a special program.

You can interact with communities related to the topic (not your direct competitors) in other ways. There are many partnership options, for example:

— contact administrators and ask for an exchange of PR posts;
— contact the administrators and ask them to post a link to your group in the “Interesting Pages” block in exchange for you also posting the same link;
- ask to post for money;
— track comments and discussions, provide a link to a post in your community on the topic.

When you start promoting your community, people will come to you with similar and similar offers. Partnership is always good in business, including when it comes to SMM promotion on VKontakte.

Cheating subscribers - to do or not

We at INTERMONTE regularly come across communities where subscribers have been cheated. Let's face it, there is more harm from such promotion than good, and here's why:

1. Boosted subscribers are non-targeted subscribers. They are not interested in your content and your products, they signed up to get their 20-50 kopecks of reward from the exchange they work for. Apart from increasing the number of participants, they do not provide anything.

2. If you use cheap methods of cheating, then fake pages will subscribe to you, which sooner or later (usually sooner) will be banned for other prohibited actions, for example, for sending spam. As a result, the list of your subscribers will contain so-called “dogs,” that is, blocked users. They indicate better than any words that you are using black methods to promote the group.

3. If there are too many dogs in a group, the VK administration first sends a warning, and then completely removes the group from the search results. This is the same as falling under the filter of search engines - it makes further development very difficult.

4. For systematic violation of the rules, the community can be deleted, along with all real subscribers and content. And it doesn’t matter how much time and money you invested in creating and promoting the group.

This is a theory. But the practice is the real experience of one owner of VK communities.

There are hundreds of such stories. Don't repeat other people's mistakes.

Promotion of the VK group on an ongoing basis

The first method in this category is mandatory for everyone. Next, select the appropriate tools from those listed below and use them on a regular basis.

Publishing interesting content

This is a well-known, but basic tip for SMM promotion on VKontakte. Whatever topic you are in, you will have to compete with other communities. The best way to win this fight is to publish truly useful and interesting content.

Here are some content ideas:

— useful tips;
— story posts;
- quotes;
— selections (of facts, statements, books, personalities);
— questions from subscribers with answers in the comments;
— publication of the most interesting answers in a separate post;
— answers to subscribers’ questions;
— your company’s achievements in numbers;
— new reviews from clients;
— case stories;
— posts in the “Did you know...” format;
— presentation of a new range;
— your own or other people’s videos on your topic;
- just beautiful pictures - cats remain trendy.

And dozens more similar ideas. Based on them, you can come up with gigabytes of interesting content. And it is not at all necessary to borrow it from other groups.

An example of a post with a selection of useful tips:

Example of a post to increase audience activity:

Don't try to use everything at once. Choose several formats that are optimal for you and organize them into a content plan. Create a fasting schedule for 2-4 weeks and stick to it. To do this, you can use Excel or Google Sheet.

Conducting live broadcasts

This VKontakte promotion tool will continue to gain popularity in 2018. If the topic allows, make training videos or broadcast your speeches at specialized conferences. You can make a broadcast where you tell the story of the company, answer questions from subscribers, conduct an interview or discussion with an expert.

To start a broadcast, go to the community video section and click the “Create broadcast” button.

When you start broadcasting, all subscribers will receive a notification. When we wrote this article (early 2018), this option was the default.

Content from users

You can encourage users to create content themselves in different ways, for example:

— create an album or topic where users can post photos of parcels from your store — customers love to share the joys of shopping;
— ask users to write reviews or comments about purchased products;
- talk about the service provided - a classic example for the tourism industry, where users share their travel stories.

This is free VK promotion, but it requires your constant participation - the content needs to be moderated, edited, and also constantly come up with reasons that would encourage users to create it.

Commenting on other people's posts

Select communities with similar topics and subscribe to them. Follow them for updates and comment. Your comments should be relevant, interesting, and stimulating further discussion. The goal is to draw attention to your profile so that as many people as possible will visit your page and see the link to the community.

Since 2017, VKontakte has made it possible to leave comments on behalf of the communities you manage. This is a good promotion tool, but don’t abuse it - people are more willing to communicate with ordinary people than with communities.

To leave a comment on behalf of a community, click the arrow to the left of the Submit button and select the desired community from the list.

Competitions

A fail-safe method for promoting VK, especially at first. But subject to a number of conditions:

1. Do not hold competitions for iPhones, cars, headphones and other banal prizes. With such a competition you will not attract your target audience. Only “prize catchers” will participate, and they will quickly unfollow your community when the competition ends. The best way to attract the right people to a competition is to give the winner your product or service.

2. Clearly state the rules, the method for determining the winner and deadlines, the method of delivering the prize, and so on. If you have not prescribed something, it can be disputed later. Don't give reasons for negativity.

3. A competition with a random selection of a winner is the simplest, most banal and ineffective type of competition. It is more difficult to promote such VK competitions - everyone is bored with them and does not evoke the expected reaction.

Here are some more recent ideas:

2. Mini-contest - the correct answer to a question with a winner selected on the same day. If you sell books, post a photo of a bookshelf and ask how many books are on it. If you sell coffee, scatter the beans on the table, take a photo, and let your subscribers count them. Prize for the first person to give the correct answer.

3. Competitions for photos, stories or other user-generated content with the participation of a jury. In this case, you need to explain in detail who will determine the winner and how, so that you are not accused of bias.

Discounts for subscribers

A simple but effective way to promote a VKontakte group is to give a discount to community members. Even if they don't intend to buy from you now, the promise of saving 3-5% with a couple of clicks to subscribe works in most cases.

You will gain not only subscribers, but also potential clients. When the user has a need for your product, he will remember that he subscribed to you and you promised a discount. The main thing is not to let him forget about it, reminding him of himself in his feed.

Programs for promoting VK

SMM implies not only creativity, but also routine processes, so there are many services for promoting VK. But not all of them are equally useful. To prevent you from wasting time and money on ineffective ones, we have selected a few of the best.

Community design
https://www.canva.com/ru_ru/ is a free and easy-to-use application for creating graphics for posts. It comes with pre-installed images specifically for different social networks.

If you need to create something unique, just create your own template. In each ready-made template, you can change the size and position of the text, upload your own background and set its transparency.

Search for target audience
https://segmento-target.ru is a program for promoting a VK group that collects a target audience for targeting. Read more about targeting below. In a nutshell, this is advertising aimed at a specific segment of the audience, for example, by age or place of residence.

Segmento Target can collect the audience of your competitors, people who leave comments in certain communities or are simply members there. It has a simple and user-friendly interface, it is regularly updated and supports work not only with VK, but also with other social networks. The basic Segmento Target tariff costs 500 rubles. For 60 rubles you can try using the service for one day.

Delayed posting
https://smmplanner.com is the most famous auto-posting service, supports not only VKontakte, but also Instagram, Facebook, Odnoklassniki, Twitter and even Telegram and Viber. You can connect an unlimited number of accounts to SMMplanner, create watermarks in graphics, add photos, videos, audio and polls to posts, and plan to remove ads.

The advantage of SMMplanner is the ability to use the service for free for 7 days after registration. In the free version, you can only schedule 10 posts at a time, but this is enough to get you started.

Statistics and analytics
VKontakte has a built-in community analytics system, and at first this will be enough for you. But if you want to learn more about your audience, use a special application for VK, for example, Popsters.

https://popsters.ru - finds the most popular publications and sorts them according to various criteria. Compares your page with similar ones on the topic or similar pages on different social networks. Can upload reports in XLSX, PDF, PNG, JPG, CSV formats.

Popsters is free to use for the first 7 days. In the free version, you can only work with one social network. Monthly subscription price: RUB 399.

VK promotion for online stores
https://vkontakte.store - a service for bulk editing of products. Can import products from Excel and Google Docs, as well as edit them en masse - edit names, categories, descriptions, prices. Vkontakte.store is completely free.

Paid ways to promote VK

They will help you find clients quickly, maybe even the next day after launch.

Targeted advertising

Targeted advertising is one of the most effective ways of SMM promotion of a VKontakte group. It allows you to show your advertisement to a specific audience (you set its characteristics yourself, from place of residence to interests). Payment for these advertisements is either per view or per click.

As you can see, there are many settings here. It is impossible to describe all the subtleties in this review article. The main advice is that before using a target, clearly define your target audience, divide it into segments, create your own attractive ad for each and set up impressions correctly.

Cases of VK promotion through targeting indicate the success of this tool. It clearly follows from them that with the right approach, the costs pay for themselves.

Purchasing posts

A paid way to promote a VK public page. It can be done either through the official VKontakte exchange, or by selecting a suitable site manually and agreeing with the administrator on placement.

Exchange VKontakte

Under the community avatar, select Actions - Advertise community. You will be taken to your personal account, there select the Market Platform section.

To get started, top up your account. Then create an advertising post with a picture and submit it for moderation. After verification, VKontakte will offer you communities in which you can publish it. Select the appropriate audience quality and price, indicate the desired time and conditions of placement and confirm the placement.

Manual search for sites

More flexible, allows you to find more groups and post at a better price. When selecting sites, pay attention not only to the number of subscribers, but also to their quality. Be sure to ask the administrator for statistics to see the age of subscribers, their geography and other parameters by which you can assess how targeted the public audience is.

Promoted communities that periodically publish advertisements usually post a separate post with conditions for advertisers. It can be found either in a separate topic or in the Links on the side on the right.

Agency services for SMM promotion of VK

To do everything described above efficiently and regularly, you most likely do not have enough time. Therefore, it is reasonable to entrust the promotion of the VKontakte group to specialists. Prices for VK promotion vary greatly.

Some people call bot push promotion and charge 1,000 rubles for it, while others write 3 viral posts a day, set up targeting, negotiate with opinion leaders and value their work at 50 thousand rubles.

To avoid getting confused by offers, determine how much money you are willing to spend on promotion per month. With this figure, contact specialists and compare what they will offer you for this amount. If your budget is modest and ranges around 5 thousand rubles, perhaps there is no point in looking for a specialist. It is better to spend this money on training and promote the community yourself.

If you don’t have time, but your budget allows, order VK promotion services from an SMM specialist. We at INTERMONTE A have been promoting VKontakte groups for a long time and successfully, developing communities from scratch to tens of thousands of subscribers and clients. Do you want the same? Contact us, we’ll do it.

leave a request

Therefore literate promotion of VKontakte group can bring its owner an impressive permanent income. To monetize the community or the following options can be used:

• The most popular method of extraction is the publication of paid posts with advertising;
• Placing links to other communities in the panel on the right;
• Mediation in organizing various events. VKontakte has built-in tools for attracting people to various events in real life through advertising in groups;
• Publication as a community logo for a specific brand;
• Mediation in the sale of goods. For each person who follows the advertising link and makes a purchase, the group owner receives a certain percentage of the cost.

The effectiveness of the above methods directly depends on the number of users who have joined. You can attract people to a group in various ways, which can be divided into two categories: paid and free. I also advise you to think carefully about the design of your group and make the page easy to navigate and attractive to the reader’s eye. Otherwise, a poorly designed community will alienate future customers.

How to promote a group on VK yourself for free, spending only your personal time

In terms of promotion, the VKontakte community is very similar to an ordinary web resource, so serious promotion requires special knowledge and financial investments. But if you are taking your first steps in the SMM niche ( SocialMediaMarketing- marketing in social media), then in order to become familiar with the specifics of this area, it is worth starting with free methods. Such independent promotion of VK groups will only require time, patience and some knowledge.

It’s worth saying a few words about your target audience. In order to attract users and effectively sell them goods or services in the future, promotion should focus on a specific category of people. These could be people over 40, dog lovers or stamp collectors. In pursuit of the number of subscribers, one should not forget about their quality, since otherwise most of the participants will be useless ballast, uninteresting to advertisers.

The first and easiest way is personal messages and inviting friends. To do this, configure the necessary parameters in searching for people and send a letter to everyone potentially interested. This process is carried out much faster using the “Tell Friends” button, which publishes a community advertisement with your comment on the wall of all your friends and subscribers.

You can also contact the administrators of other groups and ask for free publication or your link in the advertising panel on the right. You should not contact popular public pages that have dozens of users, as they will not do for free what they usually charge considerable sums of money for. It is much more effective to find contact with small but active groups, with 1000-5000 thousand members. It may well happen that the owner will be sincerely interested in the topic of your community and will help you promote it free of charge.

Since it is not very easy to promote a group on VK yourself and completely free of charge, you need to approach this matter creatively. An example of such a creative would be, to participate in which you need to join your community. You can also advertise the promotion using profiles with a large number of friends. As practice shows, a successful competition can attract several hundred new people at a time.

Various third-party programs can help significantly speed up the above processes, such as FvCheat, VKBot, VKinventer etc., allowing you to automate many VKontakte functions. But when using such scripts, you act at your own peril and risk, since the administration carefully monitors such activity and without hesitation gives a permanent ban for it.

You can try to interest users of third-party Internet resources. If your community has a narrow topic and is regularly updated, then an unobtrusive link on some specialized forum may well be an excellent way to increase the number of subscribers.

As mentioned above, VKontakte public pages are in many ways similar to traditional sites, so SEO optimization methods are also applicable to them. First of all, you need to optimize the content of your community for the internal search results of the social network. This applies not only to the title and description, but also, for example, to musical compositions, the names of which can be brought up by a large number of users from a search.

Search engines index VKontakte groups as full-fledged web pages, so you can attract people through Google or Yandex. Since promoting a group on VK yourself for free using SEO optimization is quite effective and simple, especially if you are familiar with the principles of operation of search services, then you need to treat this method with great responsibility.

To begin, form the semantic core of your community. Use mid- and low-frequency queries for this, as they are much easier to compete on. Don't forget about the geographic location of your keywords. The generated database of keywords should be found not only in the title and description, which are analogues of the title and description tags, but also in all regular posts.

For example, if you are selling children's goods in Penza, then you should select the main frequency query for which you would like to move up in the results not only of Yandex and Google, but also in the list of groups, then you need to select this query as the group name and find second request on the topic in status and description.

This way, you can simultaneously occupy the TOP of search results with your site and community together.

By the way, VKontakte has a high level of trust in the search engine database, so SEO promotion of the group in this aspect is greatly simplified. Link promotion works in a similar way. Relevant links that you place on third-party resources will increase the position of your community in search results, which means that the promotion of the VKontakte group will be even more productive.

Paid methods for promoting a VKontakte group

If you have a budget for promotion in VK, then the whole process will be much easier and faster. Some free methods, such as advertising in other public pages and organizing competitions, can yield significantly greater results if a certain amount of money is spent on them.

The most basic way to get a community with a large number of subscribers is to purchase a ready-made group. An average group of up to 10 thousand subscribers will cost several thousand rubles. But keep in mind that if you are going to radically change the topic, then with a high probability many users will leave the group, since it will become uninteresting to them.

For lovers of easy ways, VK has a special opportunity for automated promotion of the community for money. All VK users below the left navigation panel can see a couple of advertisements that change after the page is refreshed. Promotion of groups in this way occurs if you click on the “Advertise community” link in the management menu.

In the settings window that opens, you need to upload an advertising image, specify data about the target group of users (place of residence, gender, age) and the type of payment: either you pay for each click on your advertisement, or for a certain frequency of display. The disadvantage of this method is its high cost, since prices are set by the VKontakte administration, which has tens of thousands of clients willing to pay for such a service.

And finally, we need to say something about “selling” subscribers. Specialized services like VKtarget, which in just a few clicks realize a significant influx of new subscribers. But keep in mind that there are many scammers in this area who fill groups with bots, as a result of which your community may even be banned for cheating.

An alternative could be various freelance and copywriting exchanges, many of which allow you to place orders for micro-tasks, such as likes, reposts, adding as friends and joining groups. This type of community advertising differs from the previous method in that you don’t just buy subscribers from an intermediary, but pay each individual user, which is much more reliable.

Subscribe to my blog updates and apply the acquired knowledge in practice. Proper optimization of the group will help get to the TOP of search engine results along with the site.

Don't forget to choose a suitable group name and go to profit and visitors -)))

Sincerely, Galiulin Ruslan.

Good afternoon dear friends! Well, tell us how your progress is going with promoting your VKontakte business? Already have something to brag about? If yes, then you have perfectly learned my advice from previous articles, but if not, do not rush to despair! Today I have prepared for you a portion of fresh ideas and methods that will help you master how top in efficiency boosting subscribers to a VK group.

I think it's better to do without long foreplay and get straight to the point. In my opinion, all of today’s content that I plan to give you will be more comfortable to perceive in a structured form. A kind of step-by-step guide will allow you to apply the acquired knowledge immediately as you read this post. If you are ready, then let's not hesitate!

Community promotion. Step-by-step instruction

Every business, both those that operate online and those that do not operate in virtual reality, presence of community on a social network allows increase sales and promote your brand. Here are a few tasks that creating a community solves:

1. You will always be in touch with your clients and potential buyers.
2. You can tell them important news at any time of the day or night, tell about promotions and discounts without spending extra money on advertising.
3. You will have feedback has been established with your clients.
4. You can create a whole community around the product or service you offer. culture.

If you also want to receive all these benefits that communities provide, then by following simple rules promotion of the VKontakte public, very soon you will be able to experience them by your own example.

Decide on the topic of your blog

Determining the target audience

Browse the communities of the largest competitors on your chosen topic and talk to their administration about providing you with statistics these same groups. To get the necessary information, introduce yourself as an advertiser who is looking for platforms to promote their product. Based on the data obtained, you can conclude who your target audience really is.

Determining what content we will publish

I would like to remind you that users find the most attractive symbiosis of images and text. Therefore, the success of your community content will directly depend on how harmonious the pictures that you attach to each text will be. It is the graphic component of posts that attracts the attention of readers. If the picture is interesting and “catchy”, then the person will read what you wrote, but if not, he will scroll further through the news feed.

We determine what product or services we will promote

If you need a commercial page where you can sell your services or some products, then immediately think about how you will accept orders from clients and send them to customers. It is very important to think through moment of customer feedback and provide technical support to the group, which would help the user decide on the choice of a particular product (service, respectively).

We create and design a public page

To advertise to a group and attract as many subscribers as possible, it is important to take care of its design. Community design should be recognizable, original and exclusive.

You can make a page avatar either yourself in Photoshop, or, without the necessary skills, turn to a specialist for help and order a logo from a freelancer for money.

Promotion plan

1. To recruit the first subscribers to the community, I advise you to use a service or program for sending out invitations to the group. With this clever method, you will need to subscribe to your community about 5,000 people.
2. Daily post 5-6 original posts at the “hottest” time, while simultaneously increasing likes and reposts of these posts.
3. Allocate some money for advertising. You can use like targeted advertising, which appears every now and then in the lower left corner of the site page, and turn to other people’s communities for help. In the case of the latter, it should be noted that the cost of advertising in different VKontakte groups will fluctuate depending on their popularity (number of subscribers). That is why this issue should be immediately clarified with public administrators.

Free promotion method

Perhaps the easiest and most reliable way to promote your group on a social network for free is to send out mass invitations to all your friends, acquaintances and interested people. You just need to find a suitable “victim” and send her an invitation. To do this, you need to go to a search engine and set the necessary criteria for people who may be your potential followers. Using my group as an example, I can imagine my selection parameters:

• Age– from 18 years old;
• Status- "Online now";
• Job- “Earning money on the Internet.”

After that, add the person to your VKontakte friends list and send him an invitation to your group. By the way, a very good way to quickly promote a group is attracting people from communities with similar topics.

And the last thing I want to draw your attention to is safety regulations.

So that you, being blinded by the idea of ​​​​how to promote a VKontakte group on your own, do not get banned from the social network, remember 2 important points:

1. Only those people who will join your community will join Interesting. Don't try to send out a million invitations for nothing.
2. You can invite only 40 people per day. Therefore, remembering the previous rule, save your requests and spend them wisely. For cheating through software, I set a limit of 25 friend invitations from one account per day.

Paid methods

Despite the fact that free methods of increasing the popularity of the VKontakte community work and bring certain results, they still require a huge investment of time. Therefore, it seems to me that it’s time to talk about paid services that will do all the necessary work for you.

In order to make the right choice, I strongly recommend listening to my advice on choosing a quality promotion service:

• do not try to save money by using cheap services;
• use old and trusted sites and who have already received quite good reviews about their work, and do not run to invest in new, unknown services;
• forget about free services, don’t even think about promoting your community with their help.

High-quality markup services

I offer you a small list of the most accessible and proven resources that will help you promote your group:

1. Socelin.ru
2. vktarget.ru
3. profi-like.ru
4. likesrock.com
5. vkserfing.ru

Use Socelin to get public subscribers

Bot guides (software)

I think it’s no secret to you that today there are special programs like Brobot , which are engaged in automatic promotion of your public pages. You can find out more detailed information on this topic in, but for now let’s move on.

Promote VK pages and publics using Brobot

You need to create several selling pages and fill out the wall according to the landing page principle. You can see an example here - http://vk.com/id289781640 .

It is important that when a person lands on your page, they immediately understand what you are selling. To do this, it makes sense to set up a selling avatar and fill the wall with relevant posts containing information about your products or services. Following these simple steps will allow you save a lot of time on regularly explaining to all interested users what you do and what you offer.

Reposts and purchasing accounts

Repost information posts from the main group to provide her with an organic increase in subscribers. Add 40 people to your friends every day (unfortunately, more than that is not possible due to contact restrictions). As my statistics show, out of this number, 2-3 people will actually be interested in your offer and will write to you in a personal message with their questions to which they want answers.

This technique works well in cases where we are dealing with products (or services) for which there is mass demand. This could be car accessories or monopods, or advertising settings, and so on.

All the above work should be carried out from specially created accounts to avoid banning the main profile/group. Thanks to this method, you will receive an increase in the “live” target audience in your group.

I repeat once again that you should add people to a group solely based on its target audience. That is, if you sell car accessories, then you need to search for subscribers in communities for motorists - car owner clubs, on public pages of car washes, services, and so on.

Ideally you need create about 50 such accounts and send 2000 friend requests daily. Briefly speaking, massfall principle the same as in the case of Instagram. Agree, the work is quite simple, but very routine. Therefore, if you have such an opportunity, delegate it to one of your employees or hire a special person for a fee.

By the way, the program can do all this work for you, which allows you to add as friends people from a list of contact IDs you have created from certain thematic communities; you can parse the ID in the services Pepper.ninja or VKParser , and the program called Brobot . You can buy it on the company's official website. Using the same software, you can send messages to all your newly made friends and invite them to the community or to a meeting.

Gather your target audience for your business with Pepper.ninja

Buy accounts on the website http://djekxa.com/ 10-20 rub. An example of a price list for pure accounts from this site:

Advertising in communities

Well, now that your public page is designed, provided with high-quality content and has an audience of 4000-5000 people, we move on to buying advertising in large communities. This can be done in several ways:

1. By contacting Exchange VKontakte;
2. Using the service SOCIATE ;
3. Using Plibber .

So that your money is not wasted, remember the advertising rules. Do you need truly viral post, which will be remembered by the public. It depends on him whether the audience will respond to your offer or whether you will simply waste money. Here is an example of what a really catchy post should be https://vk.com/moneyblg?w=wall-93971145_633

If the contact’s posts in my article do not load, it means that the owners have deleted them in their public pages. Let's not forget that everything is updated. Therefore, at the time of reading the article, you can look for the latest posts in well-promoted public pages where advertising posts are published or in well-promoted communities of goods or services.

The structure of these posts can be very diverse. Here are a few options you can use to design your advertising message:

1. Text + Picture + Text;
2. Picture + Text + Selection of pictures in the topic;
3. Picture + Text + Audio recording;
4. Picture + Text + A selection of audio recordings;
5. A selection of pictures + A selection of audio recordings;
6. Text + Video;
7. Text + A selection of videos;
8. Other combinations that can literally “blow up” a social network.

Types of Viral Posts

The topics of viral posts can be completely different. As for the most popular ones, here I would note:

Types of advertisements

Personally, I’m used to distinguishing three main types of advertisements:

• Regular reposts from your community to the advertising public. Example: https://vk.com/typ_billion?w=wall-69750169_51868 .
• Reposts in addition with notes from the advertising public containing a link to your group. Example: https://vk.com/typ_billion?w=wall-69750169_51892 .

You can use text on behalf of the advertising community as a template. For example:

“Do you want to know more about the world of investing and increasing capital?! Then subscribe to the young entrepreneur’s author’s blog “link to your community.”

At the end, add a repost from your resource.

As practice has shown, better conversion gives exactly third option, then comes the second, and in last place is the first method (regular repost). Prepare your public for advertising. Fill the last 2-3 posts with very high-quality, useful content so that a potential subscriber, going down the community wall, becomes interested and subscribes. I usually give some free software, a work plan, a set of rules, a book.

The main thing in this matter is to try, invent, be creative and bring the most profitable traffic to your resource.

How to choose a community for advertising?

Request statistics from the admin. We look at the indicators of attendance and coverage. The lines must be straight, smooth, no sudden jumps, this indicates the stability of the community. Next, we look at the age category and gender of subscribers, based on your target audience, decide what you need. If this is a blog, then the majority should be men 18 and older. Go to the advertiser’s public page itself, scroll through the wall, look for advertising publications, which ones and why get more likes and reposts, and which ones get fewer.

With the right approach for 100,000 rubles you will create a resource with a target audience of approximately 30,000 subscribers. And then your income will depend on your imagination. You can achieve a monthly income of both 10,000 rubles and 100,000. Go for it!

How can I negotiate with the group admin about advertising without intermediaries?

For anyone who wants to reduce the cost of advertising to 2-4 rubles for each living subscriber, the following method will be useful. I’ll make a small remark right away and say that this method is only suitable for those whose group is at the start of development or has a modest advertising budget.

So let's call this method " Admins are people too" We will consider its main advantage to be that for each new subscriber we will pay on average only 3 rubles. As for the minuses, here we are waiting very long promotion process.

The “Admins are people too” method is based on the fact that the administrator of each group is a simple person who is ready to make concessions and compromises, with whom you can and should negotiate. This method works especially well with small groups. who really need extra money.

In general, everyone who is looking for how to pay for VKontakte advertising with minimal costs will have to find communities on the required topic, the number of subscribers in which ranges from 150-200 thousand people. Make a list of administrators in these groups(the larger the list, the higher the chances that they will cooperate with you) and send them your business proposal in private messages.

You can use this template as an example:

“Greetings, Name! I want to work with you. Interested in the long term. I am ready to pay 3 rubles for 1 live subscriber. I pay immediately from 1000 subscribers! You repost my posts until we reach the agreed volume. If you agree, then I will work only with you! I have an author's blog. The content is interesting, the response is good"

This is an example of a message that could be sent out. Out of 40-50 administrators, three to five people will agree to work, which can already be considered a very good result. From the communities that responded, we select the most active one and pay it 3000 rubles for getting 1000 subscribers. Twice a day, your advertising post is published in several public pages across the network that belong to the same administrator. In a little less than a month you can get the required (paid) number of followers.

As you understand, disadvantage of this method The point is that while working with one admin, you cannot collaborate with others. However, at the start, this arrangement may be quite suitable if you are not in a hurry.

Next step. Admins are people too and, of course, they are also looking for advertisers.

Once they see your ads, they will start sending you offers in a personal message. You should always bargain, take wholesale at a price 2 times lower than the price list. For example, for 1 post, which costs 200 rubles, take 10 posts for 100 rubles. remember, that bargaining is ok! Reduce the price to the last! This way you can start working with 3 or 4 public pages at once. On average, one subscriber will cost 3-5 rubles. The growth rate will be somewhat higher, but it still leaves much to be desired.

How can I negotiate with the admin to buy advertising at a price lower than the listed price?

I’ll say right away that this method works in the vast majority of cases. All you need to do is buy advertising through an intermediary - the VKontakte exchange. Oddly enough, for some reason the admins don’t want to talk about the possibilities of such a purchase.

But why is it cheaper on the stock exchange? Yes, because according to VKontakte rules you can post daily 3 advertising posts directly through the admin and 2 through the exchange! And it is through the exchange that advertisers are reluctant to make purchases, although I personally really liked it, and I consider it a very effective advertising tool. I strongly recommend that you understand its functionality once and save on subsequent advertising purchases.

You can find the VKontakte Exchange by following this link - https://vk.com/exchange?act=community_search&category=35&size=5000 .

Now let's move on to choosing communities

So, as for choosing a group, I personally filter out publics through the exchange. To advertise my community, I select only those sites whose topics relate to finance and business. From this variety I spend strict selection based on 4 key parameters.

Kef must be above 25

Kef= record coverage/price

For example, we go to the stock exchange and select the topic “Finance”. Immediately the first position in the list is occupied by a public page called “Sofa Analyst” https://vk.com/divan_analitik . The coverage of this community’s post is 35,000 people, and the price of the post is 899 rubles. Based on this, it turns out that odds = 35,000/899 = 38.9. You may ask why the odds should be higher than 25? The fact is that the higher this indicator, the more profitable the advertising.

As for the question of why I use post coverage for calculations, and not daily coverage, everything is extremely simple here. Let me give you an example: on the VK advertising exchange, the very first public page at the moment “ Ward №6", in the "coverage" column there are two numbers - 520 000 And 2 700 000 . The first number is the reach of the post, the second is the daily reach. Previously, I calculated the effectiveness of advertising by the second number, but, as it turned out, I had to do it by the first. That is, the correct odds = 520 000/66 375= 7,8 .

Let me explain why. If an advertising public publishes 5 posts per day, then its daily reach will be less than a similar one that publishes 10 posts. But the first public will have a higher coverage of each post! Did you get the point?! This is exactly what we need. Our task is to ensure that as many people as possible see the post., and if after our advertising 20 posts suddenly appear, our post will quickly end up in the archive.

We calculate the coefficient based on the ratio of post coverage/price. Choose odds of at least 25! Personally, I choose at least 30. Then filter by the following criteria and create your list. Before launching an advertising campaign, I test the ad on several small publics, usually the Typical Billionaire public (it meets all the criteria, and its odds are 36). The price/quality ratio of this public is at the level, and there are only one or two such communities. If the ad justifies itself, I can check it on another small public page and only after that I actively jump into advertising. This approach will save you money if your ad is unsuccessful. Therefore, I rarely buy odds below 25. Using odds is a trick taken from a more experienced public owner. I liked it because it’s more convenient to filter communities in order using a regular calculator, I highly recommend it.

Audience age

So, you have found a very profitable high odds. Now you need to look at the statistics and age of the audience (there is a corresponding button opposite each community on the exchange). For example, kef public "100% Man" = 38,7 ! But statistics show us that there is only one insolvent student there.

Therefore, this option can be immediately discarded. Personally, I allow no more than 20% of the audience under the age of 18, but it is better that these users be within 10%. The more uniform the distribution, the higher the quality of the public!

Sex percentage

So, you have found a profitable odds, and the number of non-paying users is less than 20% of the total number of subscribers. Now we need to evaluate group sex ratio. For example, kef public “Successful person” = 37.3, there are less than 5% of insolvents here, but the female audience predominates in it (75% women, 25% men). In practice, the situation is as follows: Women buy less financial products than men. This is logical, because it is the stronger sex who should think about making money. Yes, I think it's acceptable ratio 50% to 50%, but it is better for the male audience to predominate.

Let's look at the coverage

The more stable and uniform it is, the better.! The schedule should be without sharp jumps and downturns. If there are any, it means that the public has been inflated with advertising, and its actual coverage is much lower.

Profitable publics, proven in practice for whom it will suit BUSINESS subject:

• Typical Billionaire
• MEAT | Men's kitchen
• The man who changed everything
• Empire
• Kneel only before God

All of the above points can be modernized and adjusted to absolutely any topic of the public. They will work both in the case of groups selling women's cosmetics and in the case of affiliate programs for gaming applications on a smartphone. Don't be afraid of innovation, take risks!

Summarizing

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