A brief history of ASUS

However, not all of these firms can boast of confident growth and a significant number of buyers of their products. In the modern age of digital technology, there are a huge number of different electronics manufacturers. All this was beyond the power of the newly formed company.

ASUS was divided into the parent company ASUSTeK and subsidiaries Pegatron and Unihan. The first brick in the foundation of the company Asus was laid in the distant 1989. Full name ASUSTeK Computer Inc. The history of education is quite original.

At the moment, Asus produces laptops, motherboards, as well as components, and collaborates with companies such as Sony, Alienware, HP, Compaq. For more than 20 years, Asus has been working for the benefit of consumers and for excellence.

Laptops with wide functionality and great price from ASUS. The ASUS K series is easy for everyday use. Representatives of this line are equipped with all the most necessary to work on the Internet and to support basic office applications.

Asus (Kit. 華碩 電腦) is a Taiwan-based company that manufactures a variety of computer hardware (both components and finished products). In 2015, it is planned to resume their production. In the second half of 2010, Asus also began to place its orders at the factories of Foxconn Electronics (Hon Hai Precision Industry) and Quanta Computer.

The company's market capitalization in mid-October 2007 was $ 10.66 billion. In 2011, the company employed about 19,000 employees. The company's net profit exceeds $ 565 million. In January next year, the company began working with Lamborghini on the VX series. In March 2006, ASUS began working with Samsung and Founder. The company name was born from the Greek word "Pegasus", which means "rapid flow."

The moment of the company's emergence was marked by difficult times for the entire Taiwanese IT industry. Naturally, the company did not stop at simply issuing stamped products and started developing its own “motherboard”.

Asus is a company of which country?

The role of quality control has taken over the world-famous company Intel. The product Asus came to their liking. This was the starting point of the company. After acknowledging her achievements, Asus received a contract to work with Intel and, as a result of this, she was able to enter the world markets. But it was just the first step into the world. The company management has decided to expand the range of manufactured goods.

asus whose production?

To business partners Asus added Hewlett-Packard. In 2000 the first Asus laptop was introduced to the world. This was another major step to success. She now produces laptops, boards, smartphones, multimedia, consumer electronics, servers, and more.

And Unihan is committed to producing computer components for the orders of other companies. All achievements are instantly transferred to production and reach the mass consumer. The work of Asus is aimed at meeting the needs of anyone.

Until now, there is no doubt in the serious mood of the company's management. Specialists of the company pay special attention not only to the latest developments and achievements in the field of electronics, but also always keep a high level in relation to the quality of performance. With its products, the company has once again confirmed that striving for perfection is one of the main tasks of its specialists.

Asus is a Chinese company. It is known that ASUSTeK Computer Inc. manufactures and sells more motherboards than any other company in the world. Total Taiwanese giant sells more than 30 million products. In January 2008, the company experienced a restructuring.

There are many companies in the world market that produce gadgets, computer equipment and home appliances. Among them are those who began their history in the 30s-40s of the last century. These are already entire concerns that, in addition to production, have many subsidiaries. But there are such firms that appeared at the end of the last century, and now have become leaders in their business. One of these was the company Asus, the country of origin of which is Taiwan.

Start

Of course, the firm does not have such a huge history as its colleagues: HP, Aser, Sony and Lenovo. Nevertheless, I was able to go a long way to present myself on the world market with the help of high-quality and reliable goods.

For the first time, the company became known in 1989. Then Asus (Taiwan) was founded by four enthusiasts who fled from another well-known company Aser. Naturally, they already had experience with electronics, and therefore it was decided to organize their own mini-concern in a small apartment.

Title

"Asus", the country of origin of which is Taiwan, received this name thanks to the animal. It turned out that it was based on “Pegasus”, which symbolized not only success and rebirth, but also translated from Greek as a “turbulent current”.

As you know: "As you call a boat, so it will float." The same thing happened with pegASUS. If the first few months, they only advised other companies on the development of motherboards. After a while, they realized that they could independently create a “mother”. And the most surprising was the fact that they successfully released it in the first year of its foundation. This allowed them to open the door to the world market and officially become a company in 1990.

Leader

Four years later, Johnny Shea, who is currently the president of the company, came to the post of executive director. It was he who pushed the company to the world leadership in the manufacture of motherboards. Over time, Johnny Shih managed not only to keep the company afloat, but also to help her capture other segments of the global electronics market.

Development

In 1997, the model "Asus". A little later, it was decided to release communicators under his own name. That was also a significant step in the development of the company. Although it's worth noting that although the ASUS mobile phone was first released in 2003, it only became known in the last couple of years.

Next, the company has undergone a reorganization. As a result, the concern turned into three separate groups. First, ASUSTeK Computer worked on motherboards, laptops, smartphones, monitors, and other components. But Pegatron Technology under its own name began to give the world ready-made computers, as well as cases for them and devices.

Unihan Technology is the third group that worked on the contract manufacturing of PC components. It has become a working platform for cooperation with distributors, resellers, integrators and manufacturers of integrated equipment.

motherboards

The company "Asus", the country of origin of which is Taiwan, initially specialized in the manufacture of motherboards. Now it is the largest manufacturer of this segment. Its share in the world market is more than 40%. Statistics show that at the moment, almost every third PC is equipped with a motherboard from "Asus".

For four years, the company is the most expensive brand in Taiwan, and, moreover, the best manufacturer of motherboards. For all the time in this segment a huge number of innovations have been implemented, which have not been registered anywhere before.

This is how the revolutionary 16-phase power circuit appeared. Thanks to her, it was possible to significantly reduce energy consumption. The result was a "mother", which not only consumes less energy, but also emits some heat. And the first and second indicator does not affect the excellent performance.

A special EPU function was created, which is the controller of the parameters of the main components of a PC: video card, RAM, chipset, hard disk drive, cooler and processor. But Express Gate is working on the fact that literally 5 seconds after turning on the PC, the user already has access to the network.

Laptops

Also, Asus, whose country of origin is Taiwan, eventually began working on laptops. And many of them have become not just a quality product, some have become leaders in a certain segment. It is about which, albeit worth the transcendental money, yet are the most powerful and reliable machines.

The company has released more than 20 series of these devices. Among them, there are ZENBOOK UX, which are the most subtle and attractive laptops. This series is quite expensive and is perfect for business people. But ASUS X is responsible for multimedia, especially suitable for film fans and music lovers.

But ASUS N has become a very versatile series. There are low-end models with an attractive design, there are also devices for businessmen, as well as quite powerful laptops. ASUS G is the line that marked the beginning of the gaming boom. Thanks to the models of this series, every fan of computer games will be able to plunge into the virtual world with pleasure.

Gadgets

Well, among other things, over the past few years, the company has been able to provide very powerful and high-quality smartphones. "Asus" (manufacturer - the country of Taiwan) has developed a whole series of very successful and quite good devices called ZenFone.

In this line there are several branches: here and camera phones, and large displays, powerful processors and just beautiful models.

The ASUS phone is not just an excellent gadget, it, above all, continues the tradition of quality from the company. Each model is assembled from sturdy materials, there are more low-end models that, albeit assembled from plastic, are still quite strong. There are very cool metal cases, which, among other things, are the real technical giants of the market.

The company also boasts that last summer released the first smartphone on the most powerful processor Qualcomm Snapdragon 821. This honor was awarded to an excellent modified model ZenFone 3 Deluxe. In addition, the gadget is almost in the global market. And all thanks to the 6 GB of RAM and already 256 GB of internal memory.

Of course, ASUS cannot be called the undisputed leader in everything. It produces the best models of motherboards, but their smartphones are too expensive, so they enjoy less popularity than similar Chinese models. The laptops of the company are also beyond praise, but there are companies that are specialized in the manufacture of these devices. Naturally, "Asus" can not with them "to fight." But it is worth remembering that many of the experienced concerns on the market are already more than 40-50 years old, but the Taiwanese company has been operating for almost 28 years and during this time has achieved very steep results.

10.03.2012 / 163

Interesting information about the brand Asus. Reference data on the brand Asus.

Asus is a Taiwan-based company that manufactures personal computers, as well as computer components, such as motherboards, graphics cards, as well as laptops, mobile phones, Internet tablets, optical drives and monitors.

As of 2013, the company is the fifth largest supplier of personal computers in the world in terms of sales (after HP, Lenovo, Dell and Acer).

The trademark name Asus is derived from the word Pegasus (Pegasus). The full name of the company is ASUSTeK Computer Inc.

As of November 2013, Asus sells more motherboards than any other company, reaching a number of 30 million in 2004. However, this number includes products that have undergone rebranding.

Asus also manufactures various components for products from other corporations, including Sony (PlayStation 2), Apple Inc. (iPod, iPod Shuffle, MacBook), Alienware, Falcon Northwest, Palm, Inc., HP, and many other hardware manufacturers use ASUS motherboards in their systems (since 2008, all of the above products are manufactured at Pegatron Corporation's production facilities).

The company's revenue in 2008 - $ 22.9 billion, net profit - $ 840 million.

In 2010, Asus is gradually reducing its orders from its subsidiary Pegatron, these plans correspond to the general development trend of the company to reduce dependence on Pegatron Technology: in particular, these are motherboards and graphics subsystems, the production of which can be transferred to Elitegroup Computer Systems.

In the second half of 2010, Asus also began to place its orders at the factories of Foxconn Electronics (Hon Hai Precision Industry) and Quanta Computer.

As of the third quarter of 2012, it is among the top five manufacturers of personal computers (behind Lenovo, Hewlett-Packard, Dell and Acer).

Asus - taiwanese companywhich specializes in the production of personal computers. In 2013, among the five largest pC manufacturers   in the world.

The company also manufactures motherboards   and graphic cards. In great demand in the world are laptops, monitors, tablets, optical drives and mobile phones from Asus.

In its segment, the company is second only to HP, Lenovo, Dell and Aser. Interestingly, the brand name is derived from the word Pegasus, which translates as Pegasus. The full name of the company is reproduced as ASUSTeK Computer Inc.

Statistics and dates

It is known that ASUSTeK Computer Inc. manufactures and sells more motherboards than any other company in the world. Total Taiwanese giant sells more than 30 million products. ASUS manufactures components for many high tech business leaders.

In 2011, the company employed about 19 thousand employees. The total turnover of ASUS is estimated at $ 33 billion. The company's net profit exceeds $ 565 million. The chairman of ASUSTeK Computer is Johnny Shih Chunchan.

In the fall of 2003, the company released the first J100 mobile phone. In September 2005, the first PhysX video accelerator entered the market. In December of the same year, the first ASUS LCD-TV came on the market - the TLW32001 model, which was only available in Taiwan.

In January next year, the company began working with Lamborghini on the VX series. In March 2006, ASUS began to collaborate with and Founder.

In September 2007, the BD-ROM / DVD-drive BC-1205PT for personal computers, which supports Blu-ray, was released.

In October 2007, the sale of new PDA / smartphones begins, which, above all, were focused on sales in the UK.

In January 2008, the company experienced a restructuring. ASUS was divided into the parent company ASUSTeK and subsidiaries Pegatron and Unihan.

In 2009, it was announced that Garmin and ASUS are creating an alliance to develop mobile phones that are focused on services like LBS.

In 1989, four people in the People's Republic of China - computer engineers and former employees of Acer, whose name was T.Kh. Tung, Tad Hsu, Wayne Hsi and M.T. Liao - they decided to start their own company. In those years, Taiwan has not yet managed to occupy a leading position in the field of computer business. Rather, the opposite: it was a difficult time for the IT industry. Then the Taiwanese manufacturers could not get access to the world market. That is why the founders of ASUS decided to fully focus on the market of their state.

So, a start was made, but it is associated with certain difficulties. Intel, which supplied the processors, preferred to work with more reputable companies, and Taiwanese companies could only get the processor six months later after companies like IBM already had all the necessary engineering samples. According to the legend, ASUS managed to create a prototype of the motherboard using the Intel 486, but in fact they did not have access to the processor. Nevertheless, the company solved the problem, because it turned out that the motherboard developed by it was able to work correctly without the need for further modifications. It is the contract with Intel that will allow ASUS to enter the world market in the future. From the moment of its signing, they could always receive the necessary engineering samples bypassing their competitors. However, this success was still far away.

Revenues of the company gradually grew, but because the scope of activities also expanded. After the motherboard, video cards and optical data storage devices appear. In 1994, ASUS became president of Johnny Shea, and he held on to this position for a long time. By the way, he had no relation to Stan Shi, the founder of Acer, it was a common coincidence. The range of manufactured goods continues to expand. Not only the product line, but also the number of links is being replenished. ASUS becomes a partner of a large corporation Hewlett-Packard - the one legendary company that was once unable to appreciate the engineering genius of Steve Jobs.

The first laptop was introduced by ASUS in 2000. This event was almost historic, as the years that followed became clear evidence of success. By the way, ASUS is becoming one of the first to prefer the introduction of its own technology to borrowing foreign technologies. For example, the company's unique developments are the POST Reporter voice information system and the Q-Fan cooling system. The company adheres to the strategy of 3 "K", with special attention paid to computers and communications. In the case of the usual PC becomes a bit cramped, and this is a powerful impetus to release new products.

In the fall of 2005, Asus produced its first physical accelerator, PhysX. In the winter of the same year, she enters the market for LCD TVs, releasing the model TLW32001. Early next year, ASUS also announced an upcoming collaboration with Lamborghini to develop the VX series. In general, 2005 was very productive. A product concept was developed for those who love games.

In the spring of 2006, the company was approved as one of the manufacturers of the first Microsoft Origami models (together with Founder Technology and Samsung). After several months of the same year, ASUS set up a joint venture with Taiwanese firm Gigabyte Technology, which manufactures motherboards and other computer equipment.

In June 2007, ASUS announced the launch of the netbook Eee PC. In the autumn of the same year, she expresses support for Blu-ray technology, announcing the release of a combined optical drive BC-1205PT (BD-ROM / DVD-Writer). His peculiarity was that he could simultaneously burn a DVD, as well as read Blu-ray. Subsequently, the company produces several Blu-ray based laptops.

The beginning of 2008 was marked by a major restructuring. The company was divided into three independent divisions: the ASUS brand focused on branded computers and electronics, Pegatron (with a bias in the production of motherboards and their components), and Unihan Corporation, which produced components for other companies. In the process of restructuring, the pension plan was severely criticized (the respective balances were reset to zero). The company had to pay all the contributions made earlier by its employees. In the same year, ASUS decides to start working with the Android platform. Following this, in September, she was at the center of an unpleasant scandal. So, PC Pro magazine told its readers that the company accidentally sent a batch of cracked laptops and pirated software. To top it all, the devices contained confidential documents from Microsoft and other organizations, as well as sensitive personal information from ASUS, including even a summary. In response, the press secretary of ASUS promised to conduct an investigation at a “high enough level,” but did not comment on how the files were on the machines.

2008 was also important because the company released its first sound card, Xonar DX. It was able to emulate the effects of EAX 5.0 through the ASUS GX software, and also supported Open AL and DTS connectivity. After some time, came Xonar D1. It was a lot like Xonar DX, however it was connected to the motherboard via the PCI interface (instead of PCI-E x1, as on DX).

In May 2009, Asus released the high-end Essence ST sound card. Next year, it will be replaced by the Xonar DG card, focused on budget buyers.

2010 was associated with the announcement of the smartphone, the result of the joint work of ASUS and Garmin. Over the previous two years, these companies have released six other smart mobile devices. December 2010 was remembered for the fact that the company represents the thinnest laptop in the whole world, ASUS U36. It was equipped with an Intel processor with a standard (rather than low) voltage, and its thickness was only 19 millimeters.

As of December 2011, the well-known desktop lineup, Essentio, consisted of the CG Series (for games), the CM series (for entertainment and home use), and CS and CP Slimline. At the exhibition of the same year, the Eee Pad Transformer tablet computer, also known as the TF101, was presented. It was a stylish tablet running Android with an additional keyboard connected, an ultra-thin body (only 13 millimeters) and a weight of just under 700 grams. It differed from other devices also by an original corrugated covering thanks to what it was very convenient to hold it in hand. The tablet made a real sensation. It was a multifunctional device with a 2-core processor, durable LCD screen coating and excellent color reproduction. Built-in speakers with surround sound support make it possible to achieve high quality sound. Additional QWERTY-keyboard was made in the form of a docking station. The Android operating system version 3.2 Honeycomb was just optimized for this class of devices.

Other well-known ASUS tablets are two generations of the Nexus 7. Their release came in 2012-2013. In addition, the company also collaborated with Microsoft, helping to develop tablets running Windows 8. During these years, users ’perceptions about how an ideal tablet computer should look, constantly changed, and ASUS sought to meet the most demanding needs.

By 2013, due to a decline in sales, ASUS officially ceased production of its Eee PC netbook series. Consumer interests are constantly changing, and now they are increasingly preferred ultrabooks and tablets. At this point, ASUS is becoming the fifth largest personal computer manufacturer in the world. She is also among the top ten IT companies according to Business Week. By November 2013, ASUS was selling more motherboards than any other company. The brand's product range also included liquid crystal panels, mobile devices, network equipment, servers, optical drives, computer components, and more. An interesting fact: the laptops of this company were the first to win the TSO’99 standard certificate. The main criteria in determining the winner were ergonomics, the level of power consumption and radiation, as well as environmental safety.

By the way, ASUS laptops are the main choice of climbers. So, when conquering Chomolungma, several models were immediately tested, as well as third-party devices. At an altitude of 5,000 meters, only ASUS gadgets continued to operate. All the others did not withstand the competition mainly due to the low temperature. Well, thanks to the efforts of the expedition leader named Wang Yongfong, the U5 laptop reached the summits of Everest and became a real symbol of the harmony of the environment and environmentally friendly technologies. It's funny, but if you add up the number of motherboards sold by ASUS by 2008, their cumulative height will exceed Everest several hundred times. The company's laptops also visited both poles.
The first smartphone from ASUS was the communicator P505. The Taiwanese manufacturer tried to equip it with the best that at that time was at its disposal. He worked under Windows Mobile and Intel-based processor with a dynamic control function. The battery capacity was small, and yet the smartphone could work for a long time offline. The smartphone had a folding numeric keypad, support for Bluetooth and GPRS, a removable battery and a standard set of software.

Another remarkable mobile device was the high-performance and functional ZenFone 5 device. It was a convenient and attractive smartphone specially designed for all gamers. By the way, all ZenFone smartphones are equipped with a high-quality graphics processor.

The work of ASUS and today is aimed at responding to changing market demands in time. However, even relatively recently, its devices were not available to everyone. ASRock subsidiary was created specifically to produce low-end equipment. She produced products of low price segment. This company was founded in 2002 in Taiwan as a competitor to the OEM market. In 2010, Pegatron absorbed it. A year later, ASRock sold 8 million motherboards, overtaking many of its rivals. Because of this, they were recognized as the third largest company that produces motherboards. In general, the foundation of ASRock was an important milestone and had a very positive effect on the ASUS business. The fact is that at the beginning of the new millennium, its position on the production of motherboards somewhat shaken because of competitors like Foxconn. The emergence of a subsidiary in just a few years allowed us to actually catch up.

ASUS products always have that level of quality in which the buyer does not have to doubt. Particular attention is paid to the latest achievements and innovative developments in the field of electronics. One of the main tasks that is put before the specialists of the company is a steady commitment to excellence.

Today, ASUS enjoys the special trust of consumers in its homeland, in Taiwan, where it is considered the best in terms of the quality of its products. With regard to the number of employees worldwide, it has long exceeded 100 thousand people. For nearly twenty-five years, the company has been working for the benefit of its customers, continuing its path to excellence and winning new fans around the world.